Sylvee Lee
Lead UX Designer
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Nasdaq

Nasdaq IR Desktop

Nasdaq IR Desktop

 

Nasdaq IR Desktop is a platform built for Investor Relations community. It monitors all components in a customizable platform, access to premium content and news, gain insight into buy/sell side decisions, ad leverage tools to monitor developments.

Planning and Brainstorming

Planning and Brainstorming

Working with a PM to review user stories before jumping into design work.

Personas and Problems

Personas and Problems

Spent a week interviewing users, and main personas were identified along with their problems. A huge pain was sending tailored emails to different audiences. This is done manually for investors, analysts, and board members.

Possible Solutions

Possible Solutions

One of the main points to send messages within IR Insight platform. This provides many outlets to send messages.

Main Workflows

Main Workflows

Many workflows were identified, but one was chosen to create high-fidelity designs and prototyping. View below:

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CMS Index Page

CMS Index Page

Visual charts to show break down of user types and actions

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Quarterly Research Reports

Quarterly Research Reports

Collected info and designed layout for quarterly reports in product research.